- We have the retail network and partners
- We have a pool of trusted KOLs
- We have the ‘savoir-faire’ to play competitively
- We have the experience to forecast, plan the assortment and merchandise it across all channels
- We have the expertise to hold impactful PR events
- We have the tools to ensure price consistency across all distribution channels to minimise price wars and protect your brand image
- We provide a regional office, if needed, to be close to your consumers
- We formulate marketing and business development strategies tailor-made to your needs
- We crunch data for you to better understand and engage your consumers, especially the travelling Chinese consumers
- We provide feasible suggestions to meet the demands of your consumers with new and innovative products that cater to their needs
- We set the KPIs to ensure healthy ROIs, P&L, …
- We build with you the foundations of long-term viability and sustainability for your business
- We do. We target both the travelling Asian consumers, especially the Chinese consumers, and the local population.
- We speak to them through Consumer Insights, analyse their data and we act upon their feedback helping you in keeping them delighted and excited with qualitative and innovative products.
- We work with you to develop consumer-centric Content and Channel strategies across all communication platforms and messaging
- We establish a meaningful and impactful CRM strategy to optimise a seamless consumer experience
- We ensure that your Through-the-Line marketing approach is consistent with your Inbound and Outbound marketing efforts
- We ensure your SEO (Search Engine Optimisation) strategy is effective for organic growth
- We help you reach the right audience with the right brand messages
- We ensure Conversion Rate Optimization of your brand websites and social media traffic across different markets
- We develop creative Integrated Marketing strategies across all platforms to develop a strong social media and retail presence for your brands
- We optimise social media platforms with how-to or ‘did-you-know’ videos (YouTube, Tik Tok, Instagram, Facebook, WeChat, …) to inform and interact with your consumers
- We craft and consistently refresh Loyalty Programmes to enhance your consumers’ sense of belonging and community with the brands
- We ensure that your consumers experience the same level of high quality service at all points-of-sales from digital touch-points like E-Commerce, pop-up stores to traditional retail stores and travel retail across the Region
- We are firm believers in brand, product & sales education. We conduct training sessions on your behalf for your retail partners or your own sales force through videos and regular face-to-face sessions
- We focus on brand story and messaging, products, effective selling techniques and consumer engagement
- We ensure that the sales force is well equipped in giving consultations and sound advice to your consumers in the various retail environments, especially for time-pressed travelling shoppers.
- We take pride in training the sales force to deliver quality service to the discerning Chinese travelling consumers thus driving impulse and repeat purchases